With the new year fast approaching, we are provided with another opportunity to keep in touch with past clients AND keep top of mind awareness for a full 12 months! Marketing your business with wall calendars, desk calendars and magnetic promotional calendars is a great part of any marketing plan when you consider the "shelf life" of a calendar.  We must also consider that 2009 offers a very unique opportunity for people who are serious about their business because so many people just don't have the marketing budget available to get calendars out.  Chances are very high that you won't be competing for wall space with other calendars received by your clients because many agents/businesses have stopped marketing themselves due to budget issues.

Studies show that 71.6% of people polled can remember the person/business who provided them with any sort of promotional item given to them.  It becomes an even more interesting statistic when you consider that 55% of people can remember the same information more than a year after receiving a gift.