Website traffic

How many visitors does it take to make a profit? Small Business Advice

came across this questions in my Twitter stream: it’s a good question. Question“How many website visitors does it take to make a profit?” Answer: There’s not one solid answer, there’s many variables to turning a profit and a few key things you can do to help get you on the path to turning to profit on-line. I’ve checked out the…

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Small Business Marketing - Instagram

Instagram 101 – What You Need To Know… It’s Hot!

Instagram is hot…hot…hot in social media right now and Tumblr close behind it.  I cannot stress enough how important it is to be on Instagram and active with it.  I learned everything I know about Instagram from my 12 year old daughter, who is the “master”, from my perspective.  She’s 12 and has more than 2000 followers and she picks…

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Why content is important to building your brand

One of the blogs I follow is a blog called Copy Blogger and it’s filled with information on how to be effective with marketing on the Internet.  This is one of the things I came across while catching up on my reading and @copyblogger (Twitter) has provided this infographic to share on this blog.  Thank you Copy Blogger. The information…

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Every Door Direct Mail - EDDM

The secret to the “corporate discount” from the USPS

For small business to succeed, there has to be some sort of marketing in place.  Many small business owners aren’t sure where to start and the USPS just made it easier by offering the “corporate discount” (for lack of a better term) to Small Business America.  The postal service now has a product called “Every Door Direct Mail” (EDDM) where…

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Email-Marketing-101

Rookie email marketing mistakes, Part 2

This the second of a two-part blog post about email marketing, here’s the link to the first post. We left off at his third mistake, which was leaving the email header that says “if you can’t view this message…click here” which SCREAMS email marketing, vs a personal note sent via email. When you send your contacts an email from your…

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Email-Marketing-101

Rookie email marketing mistakes and how to avoid them

Email marketing is a very, very effective means of marketing when executed correctly and it can do more harm than good when done poorly. This post was inspired by an email marketing message I received today that in all honesty, offended me. The coach in me wanted to contact him to give him some pointers on how to better approach…

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What Is EDDM – Every Door Direct Mail

EDDM also known as Every Door Direct Mail is a hot new program from the United States Postal Service that is helping small business owners everywhere. With postage rates as low as 14.5 cents and no need for a database or mailing list, small business owners are able to get complete market saturation at a fraction of the cost of…

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Stop wasting money on bulk rate postage, there’s a cheaper way to mail

When a small business owner lowers expenses, he/she can do more marketing to drive more business. Marketing IS like food for any business, and being able to increase marketing efforts while reducing costs, means more marketing food for driving customers to your business. If mailing out postcards is one of the mediums you use for marketing, or one you’re considering…

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Little known ways to make sure…

Make sure your business card stands out in the stack.  Business cards are so much more than a small piece of paper with contact information.  Business cards serve as a first impression of you and your business.  It’s important that your business card look professional and that you be “proud” to hand it out.  The next time you order business…

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SEO vs. Pay Per Click

This morning I received an email from a friend and fellow small business owner, she wanted to know my opinion on Search Engine Optimization (SEO) vs. Pay Per Click (PPC). I’ve been asked this question many times…so, here’s my take on it, pros and cons on both. SEO, which is what I prefer is difficult, takes a good amount of…

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