Business Builders - PrinterBees.com

Archive for the ‘Business Builders’ Category

How to increase repeat business and client referrals
Many small business owners rely on past client referrals and repeat business from past clients to stay in business. When you consider how important past client retention is to your business, isn't it important to make it as easy as possible for them to reach you again and again? (…)

Monthly mailings and postcards really do work
One of our clients’ works for a mortgage lender here is California. His broker really promotes mailing to your past clients and sphere of influence. (…)

"Printing Calendars" and 12 months of marketing
With the new year fast approaching, we are provided with another opportunity to keep in touch with past clients AND keep top of mind awareness for a full 12 months! (…)

Handwritten Notes or Greeting Cards
Sending out a handwritten note or greeting card is one sure way to stand out in the crowd. (…)

Marketing "give aways"
This weekend, I had the pleasure of taking my two kids to the local "festival" where many of the local businesses rent space to create interest. As mentioned in so many of my other posts, I am always very focuses on putting myself in the shoes of the consumer. With that in mind, I definitely thought about that as I cruised around this event. (…)

"Stand Out" quick tips
Surprise prospects and clients too with handwritten notes. I use the word surprise because it really would surprise me to receive a handwritten note. When is the last time you received a hand written note from someone? Exactly what I thought you'd say…You can't remember can you? (…)

To blog or not to blog
When meeting with prospective clients to discuss their marketing plans I often talk about the Internet being a key factor in any marketing plan they have. One of the most cost effective and simple ways to get your name, thoughts, ideas and business "out there" is to blog about it! I tell my clients that blogging about what they do and who they are will really give people a chance to get to know them and more importantly their businesses. (…)

Marketing materials with a "shelf life"
One of the things we like to help our clients with is coming up with marketing plans that have a good "shelf life". You may be pondering "what is shelf life" and why do I care? When creating marketing peices with a good shelf life, we are creating pieces that people will keep around for a while. When we can get our prospects, databases, past clients, or farms to keep what we have either given them or sent off to them in the mail, we stand a much better chance they will remember us when they have a need for our services. When consulting with our cilents we always ask questions like:

Is this something you would keep? (…)

Updated Blog
Our blog is finally in its final location right on our web site. I do have to give Kudos to WordPress, which is the program we use for blogging. (…)

Monthly Marketing A Must!
I work very closely with so many of my clients who want to take thier businesses to the next level and are looking for some direction and marketing help. (…)

What about your past clients?
It is always surprising to me when when I meet with small business owners how many of them don't think about most obvious prospects when they are looking to increase business. (…)

Neighborhood businesses
When I think about local businesses, like the local pizza parlor, auto repair/service center, dentists, tanning salons, chiropractors, etc. (…)