EDDM also known as Every Door Direct Mail is a hot new program from the United States Postal Service that is helping small business owners everywhere. With postage rates as low as 14.5 cents and no need for a database or mailing list, small business owners are able to get complete market saturation at a fraction of the cost of other postcard mailing options.
Business owners can do “direct mail” marketing through the post office, mail as few as 200 postcards/mailing pieces for about $30! It’s a great way to test markets, demographics, postcard marketing campaigns because the cost to test it is so low.
Postcard size requirements as outlined by the USPS are in the image to the right. The best way to approach a postcard mailing program like this is to have a printing company like PrinterBees design and print your postcard to the EDDM specifications. Printing at home costs much more and doesn’t look nearly as professional. PrinterBees has a team of graphics designers that customize any postcard marketing piece/design found on the website at no additional fee. The design services are FREE as is the printing proof, the tax and shipping. Having a printing company like PrinterBees handle your EDDM mailing will save you time and frustration because you know it’s done to the correct specifications. There’s nothing more frustrating than showing up at the USPS with a mailing piece ready to go only to be turned away because it isn’t correct.
The USPS has made this program as simple as possible for small businesses to be able to saturate the markets surrounding their businesses with direct mail advertising. If you wish to saturate neighborhoods that aren’t local, you can even mail your postcards along with the necessary paperwork and postage payment to the post office that is local to the neighborhood you wish to target and the USPS will handle the rest.
Learn everything you need to know to get started with the Complete Guide To EDDM: The Complete guide includes everything you need to know. No need to worry about spam, we hate spam too! Get the guide emailed to you now…