Growing a small business isn’t easy and brands don’t happen on accident, brands are made by people who spin the magic of marketing into something rememberable. They create brands with messaging, consistency and a brand marketing plan that includes both print marketing and Internet marketing strategies. Social media marketing is on the radar screen and part of what well branded businesses participate in and plan for. These five simple branding tactics will get you on your way.
Have a logo created that’s unique to your business: Without a company logo you’re just another name on a business card. Your business needs it’s own identity, or its not really a business, its just you trading your time for money.
Make sure you have a logo that sets your business apart from every other business in town. Have your logo professionally designed and choose the colors carefully it’s way too important not to. See resource list at the bottom
Make sure your logo is on everything: Your logo should be consistent and it should be on all print related materials, your website, your social media networks and anything else relevant you can print it on or that you’re advertising your business with. T-shirts and other type of apparel are super effective, especially when required as work attire. The business branding goes everywhere the employee goes and when printed on a bright colored shirt, it’s hard to miss. And let’s face it, everyone loves a free T-shirt.
Have an online presence: In this day and age if you don’t have a website, are you really in business? It’s hard to take a business serious with no website and no company proprietary domain name. If your email address ends with @aol.com vs @yourcompany.com and you use it for business, you likely seem a little behind the times to others in your business community and to your clients. No excuses! If money is an issue, enroll yourself in classes at the University of YouTube and learn how to build a WordPress website, there isn’t anything you can’t learn on YouTube.
Participate in social media: If you’re not at least on Facebook and Twitter (make sure to follow PrinterBees on both!), it’s time you fix that. If you’re not sure how to do it yourself, hire someone who can. Find yourself a teenager who knows their way around Facebook/Twitter to help you set it up. Teenagers should NEVER be in charge of your social media messaging, but they sure can be helpful to set it all up. Social media isn’t optional anymore and not having it simply shows you’re behind the times and becoming irrelevant. Note: Participating in social media doesn’t mean setting up a Facebook page or a Twitter account and never visiting it again. You must participate and communicate what’s important to your followers to keep them engaged.
Use a combination of print marketing and Internet marketing: Don’t be too quick to abandon print marketing, there is no longer any competition at the mailbox, and consumers are now overwhelmed by the inbox. Use print media to drive consumers to your physical or online business location. Past customers need to be contacted via print media, they aren’t likely to stumble upon your website via a search engine like a new potential customer. Explore options like Every Door Direct Mailing by the USPS and save a ton on postage. Collect the email addresses of all of your customers, email marketing is one of the most cost-effective methods of marketing today and because it’s “past clients”, the email open rates are higher. IMPORTANT NOTE: The cost of doing business with repeat customers is significantly less than that of a new customer. Make sure you always invest in repeat business with your customer base.
Contact PrinterBees regarding mailings, postcard marketing and Every Door Direct Mailing.
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Try email marketing with Constant Contact free for 60 days
Get a logo professionally designed by PrinterBees or other logo design companies like:
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