Book Review – 4 Essential Books For Entrepreneurs/Small Business

My suggested reading list is pretty big, I read as many books as I can get my hands on and have time to read.  These books are recent reads and definite favorites.  These books are not only interesting, but are like text books for small business.  Talk about eye opening and enlightening.  The time INVESTMENT spent reading these books will pay back 100 fold.  Trust me, I’ve seen it first hand in my own business.  We’re growing at a rapid speed thanks to some of what I’ve learned in these great books!  The complete reading list can be found here: Recommended Reading

The Tipping Point: How Little Things Can Make a Big Difference There is a point where a decision is made in one direction or another….”a tipping point”.  Fads are started and things go viral at a certain “tipping point”.  This book explains how tipping points happen, how to create them and how to bring your business to the next level by creating your own tipping points.  The examples and explanations in this book are familiar and having why fads and trends happen in great detail is not only completely fascinating, it gives readers direction on things than can be changed to grow a business.  This book is so interesting, I could not put it down!

Mindset: The New Psychology of Success is an amazing and life changing read.  What role does your mindset, how you think and how you see certain situations in life impact how those situations run their course.  Carol Dweck is an true expert on how different mindsets provide completely different outcomes when two people are faced with the same situation.  Reading this book will get you or anyone you love who is stuck in the minutia of life…unstuck!  Bring new perspective to challenges every person on earth experiences at one point or another.  Learn about why challenges are opportunities to grow, make changes and be your best self.  Can’t say enough about this book, I have watched people transform right before my eyes because of this fabulous book.  It’s another must read that should be on everyone’s reading list…at the top!

Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide
– The title says it best…it really is all about practical business advice for small business.  I have had this book on my reading list for a long time as it had been recommended to me as a must read so many times.  I’m so glad it finally made it to the top of my reading list…because it’s filled with “good stuff”!  There isn’t anything in this book that couldn’t be executed by a small business owner who is wearing no less than 20 different hats.  The advice is practical, tested and essential if small business growth is a priority.

The 22 Immutable Laws of Branding – This is one of those books I wish I would have read several years ago…would have saved me a lot of time, energy and mistakes with my own trial and error strategies to create and build a brand.  Small businesses need marketing and more than anything need some sort of branding plan.  22 Laws not only explains why branding yourself and your business is so essential to the growth of any business, it comes with very practical and wise advice on how to create a brand.  This book is filled with so much valuable information about branding and how to do it and it’s explained in a very simple and straight forward detail.

Already read these books?  Looking for something a little different…Cool!  Check out the Recommended Reading page for a more great books and essential reading for Entrepreneurs.  Each book has my quick review and why I recommend the book.  There are some great books on that list.  Make sure to bookmark the page.  I update the book list frequently as I read new books worth a mention.

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