PrinterBees.com

When I started PrinterBees, I had a dream to help as many real estate agents and mortgage brokers with their real estate marketing as I could.   I consulted, I obsessed, I submerged myself and I learned and continue to learn everything I could and can about the real estate market and anything that has to do with real estate marketing. When I was active as a real estate agent, the marketing part of the job was absolutely my favorite part. I just loved it and the creativity it allowed me.  (Be sure to stop by the recommended reading page for some of the great books I studied.)

On the flip side, I was totally stressed out about money and that I knew there were no guarantees when implementing any new marketing plan.  It's taking a leap of faith any investment in marketing will bring desired results.  My husband and I worked together as a team, I think that made it even more stressful. We had one source of income and we needed to spend money to make money.  Knowing that your headed for red isn't a comfortable feeling and I am very conservative when it comes to anything financial.  Trust me when I tell you I was a walking panic attack!   There were many disagreements back in those days.  My husband told me I needed to trust him and the successful mentors coaching and guiding us.  I went ahead and took the leap of faith…followed by a lot of praying!

My husband reminded me regularly that you have to spend money to make money, I knew he was right, but I still had anxiety. Thanks to some really great coaching and amazing mentoring about how to begin our business, we did okay…better than okay!  We did amazing.   With the great advice and marketing consistency we committed ourselves to, we soon had more business that the both of us could handle and needed an assistant to assist me.  I'm not gonna lie…it was during a time when finding business wasn't nearly as difficult as it is now, but we definitely had a significantly more business (than the norm) and my husband was awarded "Rookie of the year" out of hundreds of others considered for the award.

What's my point?  My point is that you really do have to spend money to make money.  It doesn't have to be thousands of dollars or even several hundred dollars, not to mentioned there are many ways to market your business without spending any money at all…but those free marketing efforts need to be paired with a good direct mail marketing campaign as well.

For the best results in any  mail campaign, you need a good list.  The quality of the list will determine the quality of the leads.  Makes sense right?  With that being the obvious, why do so many resist putting together the best quality database available.  Your sphere of influence and the people who already know and like you.  That's how we did it, that's how many do it and it is simply the fastest and best way to get where you want to.

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