Business printing shouldn't be done in house…it's tacky
Business Printing is important for any business wanting to be perceived as professional. Professional business printing is even more important when you consider the first impression it leaves on people who interact with any of the printed materials for your business.
It seems that many small businesses try to keep expenses down by printing whatever they can in-house. If people are to believe and have the perception that your business is successful, up and coming and going to be around a while, your printed materials should show it.
Imagine receiving two different business brochures on the very same day at the very same time for the very same services from two different companies. One is printed with professional printing services and the other clearly printed on the "in-office" ink-jet. Which company would you choose to call if you needed those services? The company that puts their best foot forward by making the small investment in "professional business printing" is going to see better results with their marketing materials. It's more than just the marketing message. It's the paper and the thickness of the paper, it's the "bleed" and the fact that the images go all they way to the edge of the page. It's the glossy finish vs. the 20lb paper you picked up at the local office supply store. It's the fonts, the graphics and the images that tell your story and sell your product or service. If you are going to invest in print marketing materials, shouldn't they be printed properly and professionally?
Because we are a business printing company, we see alot of different marketing pieces headed for the "printing press". Some of the marketing pieces we see are beautiful and artistic, clearly communicate what the product or service is and aren't cluttered with unneeded information that makes people "round file it" before they even take the time to read it. It's like the difference between an email you receive with a couple of sentences and those you receive with a couple of paragraphs. Which one do you get to first? If your like many…the one that is quick and easy! We also see marketing pieces that we almost want to "reject" because…well, simply because. Getting in to details may not be politically correct. There have been a few cases where we have indeed "rejected" files from our clients for things that are the MOST OBVIOUS, but easily overlooked. We have had clients submit print files with really low quality blurry images, type-O's and missing phone numbers or any other means for a prospect to be in touch. It's not only a waste, it is really unprofessional and not a good first impression.
Having your "business printing" handled by a professional printing company with professional graphics designers with the proper training who pay attention to the little details that are easily overlooked is much more cost effective than most think. First off, there is an amazing difference in the final results. Having 1000 color business cards printed at PrinterBees costs $49. Printing them "inner-office"…sorry…but it's totally tacky and way more expensive. Business postcard printing is much more cost effective when you can print 1000 4X6 color postcards for under $60! It costs substantially more to print 1000 postcards in-house and they don't look nearly as nice. They look tacky and like you printed them yourself because you were too cheap to have it professionally printed. It's ironic that businesses (trying to cut corners and keep expenses down) which print in-house are spending much more on print marketing than those who have their business printing handled by professional printing companies. The business owner trying to save of print marketing is spending more and putting out less professional, less effective marketing than those who are paying to have it done and have marketing pieces that show professionalism.
Contact PrinterBees for more information about how your business can save on your business printing. Get a no obligation quote to see if we can save you money on your business printing. 877-939-2337 or info@printerbees.com or visit http://www.printerbees.com on-line for an instant price quote.
