PrinterBees.com

Just a quick note regarding Expired Listings Postcards and the sudden increase we see in people ordering them. As a printing company that caters to the Real Estate community, we can see trends beginning "before the storm".

I would be very interested in hearing from you…the Realtors about what is happening with expired listings and why the need for "expired listing postcards" are on the rise. I have read some very interesting strategies for marketing to expired listings and figured I would share.

One agent who has seen success in working the "expired Listing" market says that his success comes from targeting such a targeted list of prospects that HE KNOWS are looking to sell. He stated that he was mailing out thousands of real estate marketing postcards every month, which he found costly. He changed his strategy to focusing on the Expired Listing Market and increased his "success per postcard rate" substantially by simply targeting this portion of his market. He also noted that he didn't send just one postcard, which is what most agents do. He sends multiple postcards, the first simply introducing himself/his team. An introduction that has nothing to do with trying to get the listing. A day or two later, he follows up with an "expired listing postcard" soliciting the business. Once he knows that his competition has stopped sending marketing materials, he sends another postcard and stands out because he didn't give up after all the other agents had.

If you received three marketing pieces over the space of a week from one agent, I would have to assume you might give that person some attention because they clearly wish to earn your business.

With an increased demand for Expired Listing Postcards, we have added new designs and hope you will "buzz by" PrinterBees for all of your real estate postcard marketing. COMPLETELY FREE CUSTOMIZATION & FREE SHIPPING.

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