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When a flyer is dropped off on your door step, what do you do? Do you crumple it up immediately or do you glance at it for a moment? In all reality, don't you take a look at it for just a few seconds? It's hard not to look at it, right? While flyers may seem annoying, people continue to use them because they can be a source for leads. Tragically most people waste their hard earned money putting out flyers that won't work. They work hard, write copy, and then put out a few thousands flyers and wait. They wait for their phone to ring and it doesn't happen. Before you blame the marketing method of flyers, consider 3 elements to change when you want your short sale flyers to bring you eager prospects.

1. Headline - On your Short Sale Flyer Your headline is the #1 most important item on the page. If you spent hours just working on your headline it would be time well spent. It's more important than your logo, color of paper, more important than any other aspect yet most people rush to get it done. To reach short sale prospects your headline needs to quickly (less than 10 seconds) demonstrate that there is relief. Your headline should reveal that they don't have to get harassed from the bank and that when they take action they might even be able to save their credit.
2. Bullet Points - When a Short Sale Flyer grabs someone's attention people will scan the page. They don't want to read a detailed sales letter; they just want to scan the page for helpful information. Consider writing 3-5 bullet points that quickly demonstrate the BENEFITS of taking action. Don't tell them about yourself; let them know how you can help.
3. Call to Action - What is the next step you would like the prospect to take? Do you want them to call you? Visit your website? Don't let them get distracted with multiple ways to contact you, simply provide them 1 clear method of taking the next step. It could be a 1-800# or a simple website with an easy way for them to request more information. The easier you make it on them, the better results your short sale flyer will have.

When you have an interesting headline, powerful bullet points, and a call to action that is easy you will be able to generate calls daily from your Short Sale Flyers. Another great approach is to not worry about creating your own short sale flyers at all and simply have the graphics designers at PrinterBees customize the Short Sale Flyers we already have AT NO ADDITIONAL FEES. Why do it yourself when you can have PrinterBees do it for you!