Surprise prospects and clients too with handwritten notes. I use the word surprise because it really would surprise me to receive a handwritten note. When is the last time you received a hand written note from someone? Exactly what I thought you’d say…You can’t remember can you?
I mentioned this before, but don’t carry business cards on you to give to people upon request. They would really take note of receiving your card AND be in a position to keep it in a safe place IF you took the time to send a personal note WITH your card reminding them of your promise to send off your contact information. It won’t get lost in a purse or briefcase if it is received in the mail. This will work to increase your business from networking.
Personalize. What do I mean by that? If your profit margins allow you to “thank” your customers with small personalized tokens of your appreciation. Just Do It! There are so many thousands of products out there that can be customized to show your appreciation with little or no effort and very minimal cost. Custom Notepads, Photo Coffee Mugs, Mouse Pads, Playing Cards, Pens, t-shirts, baseball caps, the list goes on and on. If you were the client, wouldn’t you feel pretty darn special to receive a customized “token of appreciation”? Just Do It…The pay off is big.
Follow through. Do what you say you are going to do. This is really a tough one for any business person, so many things in so little time. When customers know they can count on you they remain loyal. Avoid this pitfall by not over extending yourself. I know, I know…easier said than done. Remember, if it feels like you should say “no” because you just don’t think you can deliver, it is best to say “no” than to make someone mad and leave them dissapointed. They are more likely to return when they know they can trust you to be honest with your ability to deliver.