PrinterBees.com

Do you have a morning affirmation?  A special way you start your day?  Are you thankful for that which you DO HAVE?  Do you look at the glass as half full or half empty?

This video is a MUST WATCH if you want a great example of how to start the day right!  I hope you enjoy as much as I did.

Eighty-one percent of sellers are likely to use the same agent again….64 percent of sellers choose their agent based on a referral…IF THEY CAN FIND YOU. These are very interesting facts and based on a study done by the National Association of Realtors(R).  Read the full article here.

It's true! over 80% of your past clients would use you again if they knew how to reach you. If your past clients knew how to reach you, they might also refer you out…Did you notice that 64% of sellers choose their agent based on a referral. Besides handling the transaction you already handled for them, when is the last time you past clients heard from you? if you aren't mailing to them, THEY WILL FORGET YOU.

The Internet serves a great place to be "found" via the search engines and if you are active on the Internet, you will find there are great rewards in feeding that activity. Internet marketing activities will most likely find you cold leads (people you haven't met before or don't know), marketing to your past clients regularly will find you LOYALTY. It is important to have a good combination of both on-line and off-line real estate marketing activities to make sure you are feeding your pipeline with both cold leads and past clients/repeat business from the people who already know and like you.

Just another tip to help you with marketing your real estate business from PrinterBees.

Here is a link to a really good article from CNN Money about why short selling continues to be potentially be the best option for homeowners who can't seem to get their modifications approved. The article also states that as many as 20% of the modifications that have been approved go back in to default, which would again suggest that short selling is the ONLY option for many.

In light of this new information, we have created more great postcards to help you get started with your Short Sale Marketing. We have many clients that are having great success getting short sale listings by mailing out short sale postcards to targeted lists.

If it didn't work, I couldn't keep mentioning it…I promise. We now have 26 designs to choose from that are all geared toward short sale marketing. Today we added four new designs. My personal favorite is the "Bank Mortgage Hostage Negotiator" one. Always interested in knowing which one is your favorite as well.

These new short sale postcard designs are available in both 4X6 and Oversized 5.5 X 8.5. The prices are as allow as .05 cents each for postcard size printing. The best way to get your short sale business rolling along is to actually market that you have a short sale business and want to help people. The great part about working with PrinterBees is that all you have to do is let us "do what we do"…so you can focus on selling real estate, which is "what you do".

PrinterBes provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com

I know this sounds quit harsh, but it is true and someone had to say it. When you consider "sales 101", the number one rule of thumb is to remember that prospects/clients really don't care about YOU! What they care about is….WHAT YOU CAN DO FOR THEM.

When you are marketing your real estate business and considering what exactly to market about yourself, it is important to take YOU out of the equation in your marketing messages. Your marketing messages should include and be focused around WHAT YOU CAN DO TO HELP THE PROSPECT. That is, if you want your prospects to be more likely to contact you.

Consider the following few examples

• Do people really care how many awards you have received? I think not, celebrate your awards with friends, family and the clients who helped you achieve those awards

• Do they care that you were in the "top 10%"? No, I don't think so.

• What about the fact that you have seven different phone numbers they can reach you on because you are so important you have to display all of them? Not even. Having too many numbers listed on anything just confuses people.

• Are you prospects going to call you because you put "call me" on your marketing pieces? No, what they need is a reason to WANT to call you over the other 10 Realtors(r) who put the same type of postcard in their mailbox.

Because at PrinterBees we see so many different types of marketing messages/pieces and collect anything and everything that comes to our own mailboxes, we see a good variety of real estate marketing. The best marketing messages are clear, concise, simple and tell the prospect/client HOW YOU CAN HELP THEM.

People make purchasing decisions for two very simple reasons:

1. They are avoiding pain. i.e. "I am going to loose my house", "I am upside down in my home and can no longer afford the payments", "my spouse lost his/her job and we can't afford to live her anymore", "we have outgrown our home and need more space". I'm sure you get the picture.
2. They are seeking pleasure - i.e. "I finally landed my dream job and can now afford to buy, move up, relocate, etc.", "we've saved up enough for a down payment and are ready to buy our own home", "I want to live the American Dream and own a home of my own".

When you revisit your marketing pieces that you have sent out or plan to send out, ask yourself. "Are my marketing messages about ME or the people I am serving or wish to serve?"

Be sure to let us know how we can help you with your Real Estate Marketing Needs.

• PrinterBees manages marketing programs for our clients, so you don't have to and can focus on selling real estate, which is what you do!
• Printerbees keeps you consistent with your marketing so you have consistency in your business and your income
• PrinterBees provides quality printing that shows your clients that you are committed to quality in your marketing. Quality marketing to your prospects translates to quality marketing when you list their property for sale.
• Do more marketing for less with PrinterBees and expanding your marketing reach with more marketing for less money! More marketing = more business…right?

Another great short sale marketing postcard to help you build up your short sale business. Printerbees now has 21 Short Sale Marketing Postcards to choose from!

Sample pricing:

• 500 4X6 Postcards, your cost is only $89.99
• 500 oversized postcards is only $169
• When you order in larger quantities, the price goes even lower to a small .05 cents per postcard on the 4×6 and only .08 cents on the 5.5 X 8.5.

FAQ's:

Q: Do I have to pay extra to customize my postcards? What about to add my headshot?

A: There are no fees to customize your postcard just the way you want it. You get up to three minor changes to make sure it is exactly how you want it. There are no additional fees for headshots either.

Q: Can I change the verbiage on the postcard template shown?

A: Yes, you can change the text on the postcard to anything you want. it just needs to fit with the design concept.

Q: Do you offer mailing services:

A: We sure do and the fees for us to mail your postcards for you are so minimal that it really is a waste of time for you to do it yourself. When we mail your postcards for you via bulk mail, we can usually do it for less than you can without a bulk permit. Considering the cost of getting your own permit is $360 annually, it really is best to have us to it for you. Or handling fees are .10 cents per postcard, plus postage and a small $15 handling fee. Very straight forward.

Q: Will I receive a proof before my postcards are printed? How long until I receive a proof?

A: You will always receive a proof prior to your postcards being printed. In most cases you will receive a proof within 24 hours of your order being placed. We strive to work fast and turn things around quickly.

Have more questions….no problem. Test out our customer service by giving us a call at

877-939-2337 ext. 0 to get all of your questions answered. We dare you!

Visit the short sale marketing page now! http://www.printerbees.com/short-sale.html

Announcing our new mortgage marketing postcards. We will be adding more new designs shortly and look forward to your feedback. Let us know what you think and be sure to stop by our Real Estate Marketing Home Page to see all of the great real estate marketing materials we have. Every postcard is customizable and there are no additional fees to do so.

Order your mortgage marketing postcards by August 15, 2010 and receive $10 off. Use Coupon Code PBBLOG10815

I just found a great tool that is offered to you FREE when you belong to the NAR…and I had to share! I read about this great tool and actually tested it today. It was easy and the best part is that is was FREE.

The National Association of Realtors has a tool for members trying to find good content for their blogs, marketing pieces, websites or social networks: HouseLogic Realtor Content Resource.

Houselogic provides home related information for consumers, the website was launched in February. The content is geared toward homeowners offering tips on how to maintain and add value to a home, as well as information and advice for home related "stuff".

Today, I found a series of articles on:

• Saving Water
• Selling Your Home
• Summer related real estate articles
• Foreclosure articles
• More

All articles can be downloaded in to MS Word document for you to hand out, it can be sent as an email and they even provide you with HTML code if you wish to embed in your website or blog.

I added it to one of my clients sites: San Ramon Homes so you can see how it looks when you embed it as HTML. I think it looks pretty darned good and the best part is that I didn't have to think too much to come up with content.

I encourage you to check out this site, it is pretty cool and you are already paying for it with your membership anyway. You may as well use it and you know it is good information because it is provided by NAR. You will need your NAR membership number to log in and get to the free real estate marketing content provided.

As I was submitting a link for the PrinterBees site to the Google Search Engine, I realized that this may be helpful information to many small business owners who have websites which aren't showing up in the search engines.  Google is the center of the Universe it seems when it comes to marketing your business on-line.

I made it my mission to learn anything and everything I could about Google and how Google indexes the websites in it's index. With alot of studying, reading, researching, testing, etc, I have gotten pretty good at getting our website to rank well within the Google Search Engine.  The PrinterBees blog is part of our "ranking plan" and should be part of yours when it comes to getting ranked "on-line". It is also one of my favorite parts of my daily job!  Me …and…Google….we go way back!!! Ha! Ha!

If you don't have a blog as of yet, read this great book on how to build your own blog in one day.  It is easy to follow and has leads you step by step on how to do it.

Before you submit your website to Google, I think it may help if you understand a little bit about how it all works. In VERY simple terms….at leaset as simple as I can make it.

Think of Google as a librarian that must index and sort through millions and millions of websites. The "Google Librarian" has computer program helpers also known as the Google "spiders", "crawlers" or "bots" that visit your website to try and determine what it is all about and where to catagorize it. The crawlers use the information provided in the "meta terms" along with the actual text in the site, names of images, page names and links pointing to your site as some of the many factors when determining exactly where to index your site.

When the Google Index is all nice, tidy and organized it makes for the best over experience for those of us who use Google on a daily basis. If it weren't organized, we wouldn't use Google anymore, right? The best way to help your own cause is to help Google determine where to put you.

You can be helpful in getting your site indexed properly by providing the search engine as much possible basic information when you submit the site. I always use the key terms that I wish to be ranked for when I submit my websites to Google for Indexing (separated by comma's).

It is easy to submit your website into the search engine by following this link:

Submit Your Site To Google

This helful information has been provided to you by PrinterBees - When you think Printing…Think PrinterBees

If you are on Active Rain, you clearly understand that having an on-line presence is very important to the success of your business. In a recent article posted on Inman news, many agents are finding that "Old School Marketing" is new again and it works. Read the article here….It's a good one!

One of the agents quoted in the article, says she mailed out only 200 postcards after getting a condo listing and recieved three immediate phone calls, all three were SOLID LEADS. The article also notes that not everyone has email and Internet. I'm sure we can all think of a few people who aren't checking their email daily like we do or have a Black Berry or Iphone attached at the hip. Some people just aren't tech saavy, especially those who have jobs that aren't reliant on having access to the Internet.

People are innundated with email and online marketing, which is why many agents are finding that the old "real estate marketing postcards" are doing the trick to keep their pipelines full of business. I, myself have what I call my "junk email account" that I used soley for the purpose of registering for things that may end up in my being on "a list" of some kind.

With many Realtors struggling financially to fund the marketing their real estate businesses, the competition at the mail box is slim. How many real estate marketing postcards have you received in your mail box lately? I am betting, not many. One way to keep costs down with "offline marketing" is to walk your farm vs. mailing to it. Having door hangers printed is very cost effective, greets people at their front door and saves on postage.

Printerbees has a nice selection of AFFORDABLE real estate marketing postcards to help you with Short Sale Marketing, Just Solds, Just Listed, Monthly Postcards for your sphere, and farming postcards that help with name recognition, brand awareness and top of mind awareness.

There is no good predictor of exactly when someone will decide it is time to move, but making sure you are one of the two poeple who come to mind is dependent on how consistent you are at getting your name in front of them.

I usually try to post somethign interesting and educational about this or that when it comes to marketing your business, but this blog post is 100% about letting you know we have new designs posted on the website for your real estate marketing needs.

Here is what you can expect from PrinterBees when we help you with your real estate marketing postcard campaigns.

• Our quality is top notch with the postcards being printed on a nice thick card stock, always double sided color. Please contact us for print samples so we can show you how great the quality really is. You will be impressed. Click here to order print samples.
• You will find that we don't charge to you customize the designs to fit your needs. That includes changing the text on the template so it matches your business goals.
• We don't charge to add headshots.
• We don't charge for shipping on real estate marketing postcards
• We offer mailing services and have access to databases if you are in need of one.
• We will always make sure you save as much $ as possible vs. spending as much as possible
• There are no hidden fees….what you see is what you get.
• Our customer service is amazing.
• We answer our phones and return emails promptly
• WE HAVE ALOT OF REPEAT BUSINESS… :-)…which means we must be doing something right.

I just want to invite you to give us a shot. We are helping alot of real estate professionals get consistent with their marketing and we would love to help you too!

Here is a quick preview of some of our postcards! Please let us know if you have questions or comments.